In the world of K-Beauty, few names command as much respect as Sulwhasoo, a brand synonymous with luxury and groundbreaking herbal science. For over 60 years, Sulwhasoo has dedicated itself to unlocking the potent secrets of one of nature's most revered ingredients: ginseng. Now, they've channeled that expertise into the very first step of your skincare routine with the launch of the new Sulwhasoo Concentrated Ginseng Rejuvenating Cleansing Foam.

The Science of Ginseng in a Gentle Cleanse
Cleansing is more than just removing impurities; it's the foundation for healthy, radiant skin. A harsh cleanser can strip your skin's natural moisture barrier, leading to dryness, sensitivity, and a lackluster appearance. Sulwhasoo understands this, which is why their Concentrated Ginseng line is designed to support the skin's natural vitality from start to finish.
The star of this line is Sulwhasoo's exclusive ingredient, Ginsenomics™. This powerful complex is the result of decades of research, utilizing rare ginseng saponins to help fortify the skin and improve its resilience. It’s the core technology that makes the Concentrated Ginseng line a leader in prestige anti-aging skincare.
More Than a Cleanser, It's a Treatment
So, what makes the Concentrated Ginseng Rejuvenating Cleansing Foam truly special? It’s the infusion of the Ginseng Amino Complex™. This unique blend combines precious ginseng extract with a cocktail of 17 different amino acids.

This formulation offers a wealth of benefits:
- Moisture Barrier Support: It helps to create a dense moisture barrier, ensuring your skin retains hydration long after you've rinsed. No more of that tight, uncomfortable feeling post-cleanse.
- Soothing Power: In a study conducted by Sulwhasoo on skin sensitized by external irritants, an impressive 90.9% of participants felt their skin was soothed after using the product.
- Luxurious Lather: The cleanser transforms into a rich, cushiony foam that gently envelops the skin. This minimizes friction, making it ideal for even delicate and sensitive skin types.
This product doesn't just clean your skin; it conditions it, leaving it feeling soft, supple, and perfectly prepped for the next steps in your K-Beauty skincare routine.
How to Use for Maximum Benefits
Incorporating this touch of luxury into your daily ritual is simple. Follow these steps for a revitalizing cleanse every morning and night:
- Dispense a moderate amount onto your wet palm.
- Add water and work into a rich, dense lather.
- Gently massage the foam over your face.
- Rinse thoroughly with lukewarm water.
The Verdict: Your New Holy Grail Cleanser?
If you're looking to elevate your cleansing experience from a simple chore to a nourishing treatment, the Sulwhasoo Concentrated Ginseng Rejuvenating Cleansing Foam is a worthy investment. It delivers a thorough cleanse that removes impurities and sunscreen, all while wrapping your skin in the age-defying power of ginseng. Start your journey to a more youthful-looking complexion by transforming the very first step of your routine.