K-Beauty Guide

O HUI skincare: The First Geniture Cell Essential Source 120ml bottle
O HUI skincare in Australia: start with moisture, not stem cells
Learn how LG H&H's O HUI is organised, what its stem-cell claims really mean, which lines suit Australian weather and the four products to try first. Read more...
su:m37 Secret Essence EX bottle, the brand's fermented essence
Is the su:m37 Secret Essence worth it? The brand, line by line
A guide to su:m37: where it sits in Korea, what its fermentation claims amount to, how its textures cope with Australian heat, and three products to try first. Read more...
The History of Whoo Bichup Ultimate Recovery Youth Serum 50ml, the brand's hero serum
The History of Whoo review: which line to buy first and what to skip
A reporter's guide to The History of Whoo: where it sits in Korea, what Gongjinbidan and NAD Power24 are, and which of its lines deserves an Australian routine. Read more...
Sulwhasoo First Care Activating Serum, sixth generation 60ml, Korean edition
An honest Sulwhasoo review, from Seoul counters to Australian winters
What Sulwhasoo is built on, which lines Koreans repurchase, how the serum and creams wear in Australian conditions, and the honest limits before you buy. Read more...