In an era where beauty intersects with biotechnology, AP Beauty emerges as a new pinnacle of skincare. Born from the deep scientific legacy of Amorepacific and rebranded just a year ago, this ultra-luxury line is redefining what high-performance skincare means—with purpose, precision, and proof.
Anchored in over 70 years of research and more than 3,000 patents, AP Beauty builds upon the brand's heritage with radical innovation. The result? A new generation of products that blur the line between dermatological treatments and luxury rituals.
The brand’s signature M.D. Line is a striking example. Its Dual Repair Lift Cream and Lift & Renew Double Shot Program aren't just skincare—they’re powerhouses infused with clinically backed actives previously reserved for professional treatments. Featuring proprietary ingredients like PDRN and EXOYNE™, the formulations deliver rapid skin repair and a dramatic lifting effect, even after intensive procedures.
Results speak volumes: In clinical trials, users experienced a 213% increase in skin elasticity and 202% improvement in barrier recovery compared to standard creams. In just 3 days, 88% of users saw barrier repair, and by 4 weeks, elasticity improved by 50.6%. The patented formula penetrates ten layers deep, targeting both surface and core aging factors.
But AP Beauty doesn’t stop at skincare science. Its Prime Reserve collection—featuring the Retritinity Mesh Foundation Cushion and Night Elixir—sold out within two weeks of launch. With sleek, award-winning packaging (Red Dot Design Award 2024) and a cult following in Shanghai, Hong Kong, and now New York, the brand is clearly resonating on a global stage.
The name AP—once short for Amorepacific—has evolved to signify "Apex of Skincare." It’s a bold promise: that beauty can transcend genetics, that skin can be redefined.
And with this new identity, AP Beauty isn’t just another luxury brand. It’s a skin revolution in motion.